This case study highlights how a multi-million dollar B2B payment platform increased referral traffic from AI search engines by 155% along with 101 booked demos in less than 6 months.
Lumanu is one of the leading B2B payment platforms in the creator economy, helping over 200,000 users across 35+ countries manage global payouts, tax compliance, and brand-influencer collaborations seamlessly.
With over 20,000 daily active transactions and an estimated $3.5 million in average daily payment volume, Lumanu serves as a core infrastructure layer for modern creator payments.
Trusted by top global brands, agencies, and creators, Lumanu simplifies the complexity of cross-border payments with features such as automated 1099 forms, integrated tax handling, and instant vendor onboarding.
Despite its dominance in traditional B2B and fintech search spaces, Lumanu identified a gap: visibility across AI-driven discovery platforms like ChatGPT, Gemini, and Perplexity.
Recognizing the future of search shifting toward generative systems, Lumanu partnered with Lureon.ai, the leader in Generative Engine Optimization (GEO), to expand its reach in this emerging landscape.
Key Takeaways
- 566 ChatGPT referrals, showing dominant AI traffic growth.
- 101 conversions from AI search sources within the first quarter.
- 29,500 combined organic clicks from Google Search and AI engines.
- First AI citations appeared just 12 days after implementation.
Lumanu’s Previous AI SEO Challenges
While Lumanu maintained strong SEO performance and steady growth in traditional search traffic, new user behavior was shifting toward AI-assisted discovery.
Users increasingly relied on generative models to ask questions such as “What is the best platform for influencer payments?” or “How do I pay creators globally?”
However, Lumanu faced three main challenges:
1. Limited AI Visibility
Despite its strong content presence, Lumanu’s website was rarely cited by AI models in answers across major generative platforms. This limited exposure to high-intent queries from potential enterprise clients.
2. Content and Technical Gaps
Existing articles were optimized for Google’s algorithms, not for AI models’ contextual comprehension. The lack of structured schema markup, entity tagging, and conversationally-formatted insights made Lumanu’s content less recognizable to generative engines.
3. Competitive Pressure
Competitors in the fintech and B2B payments space were already beginning to appear in AI citations, threatening Lumanu’s thought-leadership position.
Lumanu needed to move quickly to reclaim visibility and establish AI dominance.
The Solution: Lureon.ai’s AI SEO Services
Lureon.ai designed a custom Generative Engine Optimization (GEO) framework for Lumanu that focused on both technical compatibility and semantic optimization for AI-driven discovery systems.
1. Content Optimization for LLMs
The first thing the Lureon team did was run a thorough LLM audit, along with a traditional SEO audit that analyzed the following:
- Current performance
- Current LLM.txt settings
- Current errors and warnings
After giving this report to Lumanu’s team, they were quickly able to implement all recommended changes, preparing their website for maximum results to come from Lureon’s content.
Ultimately they integrated advanced schema markups, improved Core Web Vitals, and restructured internal linking networks. These updates ensured not only higher Google rankings but also machine-readable context that AI crawlers rely on for accurate citation.
2. High Purchase-Intent Search Phrases
Instead of generic, educational blog post titles, the Lureon team immediately focused all efforts on search phrases that will drive direct traffic to Lumanu from ChatGPT and Gemini when users search to make a purchase decision.
The main reason for this decision was due to the fact that top-of-the-funnel educational content does not produce quality leads, and because AI models will simply just answer the user’s general question rather than refer them to a product or solution.
With this strategy in mind, using generative query mapping, Lureon identified 1,000+ conversational AI queries most likely to produce referrals.
This included long-tail phrases such as “best way to pay creators internationally without fees”, which is an example of a topic often surfaced by AI assistants rather than search engines.
3. Building Multiple DA40+ Backlinks to Improve Reputation
Although Lumanu already had a relatively healthy domain authority score around 50, the Lureon team was able to score multiple high-authority backlinks from relevant, related websites that had domain authorities of 40-80.
This increased Lumanu’s domain authority to 60+, directly improving their positioning in search results on ChatGPT and Gemini.
Normally, four backlinks of 40+ would cost $1,200+ on its own, but Lureon was able to provide them as part of our base package, which includes auditing, content creation, backlinks, optimization, and reporting for only $1,200 per month.
Results
The collaboration produced measurable and rapid results across both traditional SEO and AI-driven channels.
1. Referrals From AI Search Engines
- ChatGPT: 566 (+134.85%)
- Gemini: 46 (+155.56%)
- Total Conversions: 101
Overall, Lumanu recorded 656 AI-sourced clicks and 101 conversions, 99 of which originated from ChatGPT. Gemini users demonstrated the highest engagement, indicating strong lead quality from AI platforms.
2. Google Search Performance
- Total Clicks: 28,820 (+17.36%)
- Impressions: 1.06M (+22.55%)
Google visibility expanded across new fintech and B2B payment keywords, showing healthy organic diversification and seasonal alignment with fintech interest surges in Q4 2025.
Summary
Lumanu’s partnership with Lureon.ai demonstrates how even established fintech leaders can amplify visibility in generative search ecosystems through structured GEO implementation.
By adopting Lureon’s data-driven approach, Lumanu bridged traditional SEO dominance with AI-era discoverability, proving that the next phase of search leadership belongs to companies optimizing for how AI engines think, rank, and recommend.
As generative platforms increasingly shape user discovery, Lumanu’s success sets a benchmark for B2B brands seeking sustainable traffic growth across emerging AI channels.
Want to see how Lureon.ai can help your business achieve AI-level visibility?
Visit lureon.ai to schedule a GEO consultation today.
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FAQs:
1. How did Lureon.ai increase Lumanu's AI search traffic by 155%?
Lureon.ai implemented a custom Generative Engine Optimization (GEO) strategy for Lumanu, including LLM audits, schema markup enhancements, conversational query mapping for high-intent phrases like "best way to pay creators internationally without fees," and securing DA40+ backlinks. This resulted in 656 AI-sourced clicks, with 566 from ChatGPT and 46 from Gemini, plus 101 conversions in under 6 months.
2. What challenges did Lumanu face in AI visibility before partnering with Lureon.ai?
Lumanu had limited citations in AI models despite strong traditional SEO, due to content not optimized for generative comprehension, missing schema and entity tagging, and rising competitor presence in queries like "best platform for influencer payments." This reduced exposure to high-intent enterprise users relying on AI assistants.
3. How does Lureon.ai optimize content for AI search engines?
Lureon.ai focuses on high purchase-intent phrases via generative query mapping, identifying 1,000+ conversational queries that drive referrals. They restructure content for LLM compatibility, add schema markups, improve Core Web Vitals, and build authoritative backlinks, shifting from top-of-funnel education to bottom-funnel recommendations that prompt AI models to cite and refer users directly.
4. What results can businesses expect from Lureon.ai's GEO services based on the Lumanu case?
Businesses like Lumanu saw rapid gains: AI citations in 12 days, 155% traffic growth from AI engines, 101 booked demos, and combined 29,500 organic clicks from Google and AI. Lureon's $1,200/month package includes audits, content creation, backlinks, optimization, and reporting, boosting domain authority and lead quality from platforms like ChatGPT and Gemini.
5. How can my business get started with Lureon.ai for AI SEO optimization?
Visit lureon.ai to schedule a free GEO consultation. Lureon.ai will conduct an LLM and SEO audit to identify gaps, then tailor a strategy for AI visibility, high-intent query targeting, and backlink building to drive conversions from generative search engines.