AI Search Case Study: Lumanu
How the Lureon Team Drove 656 AI‑Sourced Clicks and 101 Conversions from AI Search for Lumanu
Lumanu is a leading B2B payment platform for the creator economy, serving 200,000+ users across 35+ countries and processing 20,000+ daily transactions with roughly $3.5M in average daily payment volume. Despite that scale, it was invisible in AI search. The Lureon team changed that, and turned ChatGPT and Gemini into a booked‑demo channel.
Strong on Google, invisible to the models
Lumanu had real content and real authority by classic SEO standards. But when prospects asked ChatGPT or Gemini "what's the best platform for influencer payments," Lumanu wasn't in the answer. Three problems explained why:
Four phases, from audit to authority
Technical auditing
A comprehensive LLM audit covering current AI performance, llms.txt configuration, and crawl errors, run in parallel with a traditional SEO audit, with reports delivered for rapid implementation.
Content optimization for LLMs
Advanced schema markup, Core Web Vitals improvements, a restructured internal linking network, and machine‑readable context so AI crawlers could finally understand what Lumanu does.
High purchase‑intent query targeting
Generative query mapping surfaced 1,000+ conversational phrases like "best way to pay creators internationally without fees," shifting content from educational top‑of‑funnel to the purchase‑decision queries where AI models actually refer users.
Authority building
Multiple DA40+ backlinks from related sites in the DA 40 to 80 range, lifting Lumanu's domain authority from 50 to 60+ and giving the models a reason to trust it as a source.
AI search became a demo‑booking channel
Citations began appearing just 12 days after implementation. Within six months, AI engines had sent 656 clicks and 101 booked demos, with ChatGPT carrying the volume and Gemini delivering the highest lead quality.
And classic search grew alongside it
AEO work done properly strengthens Google too. Over the same period, organic search grew across fintech and B2B payment keywords, bringing combined organic traffic to 29,500 clicks.
Intent first, then infrastructure to match
The insight that unlocked the result: AI models answer general questions themselves, but when a query carries purchase intent, they refer the user to a vendor. So instead of competing with the models on education, the Lureon team mapped 1,000+ purchase‑intent phrases and made Lumanu the easiest brand for the models to cite on every one of them: parseable pages, clear entity signals, and the authority profile to back it up. The result is a channel where nearly every sixth click books a demo.
Want results like these?
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Methodology note: figures are drawn from Google Search Console and analytics over the engagement period, comparing period‑over‑period data. AI referrals and conversions are attributed via referral‑source reporting.