B2B SaaS
A collection of 6 posts
What Happens to Your AI Visibility When the Expert Leaves
Named expert authority is real and it attaches to the person, not the company. What transfers on departure, how exposed you are, and how to build so it stays.
· Veljko Plavsic
How a New Category Becomes Real to an AI Model
Models reinforce existing categories rather than inventing them. How recognition actually forms through third-party taxonomies, and what to do in the meantime.
· Veljko Plavsic
More AI Visibility Can Make Your Pipeline Worse
When models misjudge who you serve, more mentions mean more wrong-fit leads. How to test for audience mismatch and fix the signals that cause it.
· Veljko Plavsic
Being the Known Brand No Longer Protects You
After AI research, 69% of B2B buyers switch vendors. What that means for established brands, and why incumbency is a weaker defence than it looks.
· Veljko Plavsic
How to Calculate ROI from GEO Investment: A Framework for CFOs and Founders
Most founders can't prove GEO is working to their CFO. Here's the formula, the metrics, and the reporting cadence that actually holds up.
· Veljko Plavsic
B2B SaaS Lead Generation Report: 2025 Data
Unlock B2B SaaS growth in 2025. Learn top strategies: email's $36-42 ROI, LinkedIn's 80% lead share, and why nurtured leads boost purchases 47% at 33% lower cost.
· Alex H