Veljko Plavsic
18 posts published
The Support Channel You Never Approved
Your customers ask public models how to use your product, and the answers come from old tutorials and archived docs. How to audit the channel you don't control.
· Veljko Plavsic
Nine Questions to Ask Your Marketing Team About AI Search
A short diagnostic for executives approving the budget, not doing the work. Nine questions, what a solid answer sounds like, and what should concern you.
· Veljko Plavsic
The Best Source Material for AI Citations Is Already in Your CRM
Sales calls and support tickets contain the exact phrasing buyers use with AI. A method for mining them into content that gets cited, and where it runs out.
· Veljko Plavsic
How to Run a Citation Study Without a Research Team
Industry benchmarks describe an average your category isn't. A practical method for running a defensible AI citation study in a day, with a spreadsheet.
· Veljko Plavsic
AI Has a Long Memory for Everything Except Your Own Content
Your pages decay in weeks while forum threads about you persist for years. Why freshness rules apply asymmetrically, and where the budget usually goes wrong.
· Veljko Plavsic
Your AI Visibility Resets to Zero in Every Language You Ignore
English authority doesn't transfer to other languages in AI search. Why the smallest markets hold the biggest citation opportunity, and how to prioritise them.
· Veljko Plavsic
Being the Known Brand No Longer Protects You
After AI research, 69% of B2B buyers switch vendors. What that means for established brands, and why incumbency is a weaker defence than it looks.
· Veljko Plavsic
The GEO Statistics Everyone Cites, Checked
The most-repeated GEO stats contradict each other. A source-by-source audit of what the numbers measure, why they disagree, and which to trust.
· Veljko Plavsic
Why AI Cites Bankrate Instead of Your Bank
In regulated categories, AI engines cite comparison sites over the providers themselves. What that means for fintech visibility and how to respond.
· Veljko Plavsic
When GEO Isn't Worth It Yet
AI referrals are still 1-3% of web traffic, and incumbents hold most recommendation slots. An honest framework for deciding whether GEO pays off for you now.
· Veljko Plavsic
How to Choose Which AI Platform to Optimize For First
AI platforms cite almost entirely different sources, so optimizing for all at once wastes budget. A framework for picking the one your buyers actually use.
· Veljko Plavsic
AI Overviews vs. AI Mode vs. Featured Snippets: Google's Three Answer Surfaces Explained
Google answers before the blue links in three ways: Featured Snippets (one source), AI Overviews (7-12 sources), and AI Mode (a full conversation). Here's how each works.
· Veljko Plavsic
Which Domains AI Engines Trust Most: 86% of Top Sources Are Not Shared Across Platforms
Only 7 of the top 50 domains are cited by ChatGPT, Perplexity, and Google AI Overviews alike. 86% aren't shared. What that means for your AI citation strategy.
· Veljko Plavsic
Top 10 Fastest Growing HR Startups in 2026
Discover the 10 fastest growing HR startups in 2026, led by Rise's global workforce payments and the AI recruiting platforms reshaping how companies hire.
· Veljko Plavsic
How to Optimize for Perplexity: What Makes It Different from ChatGPT and Google in 2026
Perplexity retrieves the live web on every query and leans on Reddit more than any other AI engine. Here's what that means for optimization.
· Veljko Plavsic
llms.txt Explained: How to Configure Your Site for ChatGPT, Claude, and Perplexity in 2026
Learn how to configure llms.txt and robots.txt for AI crawlers in 2026, protect content, and improve visibility in ChatGPT, Claude, and Perplexity.
· Veljko Plavsic
How to Calculate ROI from GEO Investment: A Framework for CFOs and Founders
Most founders can't prove GEO is working to their CFO. Here's the formula, the metrics, and the reporting cadence that actually holds up.
· Veljko Plavsic
How to Track AI Search Visibility Across ChatGPT, Perplexity, Gemini, and Claude in 2026
Learn how to track your brand's AI search visibility across ChatGPT, Perplexity, Gemini, and Claude, with the metrics, prompt-testing method, and tools that actually hold up in 2026.
· Veljko Plavsic